SAICA together with a youth specialists agency, HDI youth marketers, are involved in a maths activation programme to encourage learners to study Pure Maths and promote the Chartered Accountancy profession [CA(SA)]. The initiative includes an interactive road-show to schools and leverages on the Pick n Pay Schools Club for teacher and learner engagement. The programme aims to:
- Help promote the CA(SA) profession as a highly competitive designation
- Educate learners on the benefits of choosing pure maths and highlighting the CA profession to teachers
- Promote the benefits and opportunities of becoming CA (SA)
- Create awareness of opportunities that SAICA presents to learners (bursaries, Maths Camps etc.)
- To increase number of schools and learners we engage with in promoting maths and the CA(SA) profession
- To educate parents on the benefits of choosing pure maths and becoming a Chartered Accountant
The programme in 2015 targets 250 schools in all nine provinces and aims at reaching between 50 000 to 62 000 learners in total.
During the activations leaners are encouraged to register On SAICA’s youth portal.
- A competition will be run during roadshows as well as on the D6 Communicator to promote NowiCAn portal/mobi to high school learners during ALL activations
- Leveraging on partnership with the South African Mathematics Foundation (SAMF) to promote SA Maths Olympiad initiatives (81 000 learners in round 1) through marketing material included in the packs
The SAICA schools activation programme is a multimedia presentation where learners are presented with key information on Pure Maths in a fun and exciting manner. The presenters are young and energetic individuals who engage learners with humour and fun and educational videos. Learners are also provided with the opportunity to ask questions and they also receive spot prizes and brochures.
Statistics show that almost 50% of children who start school do not achieve a matriculation pass. Furthermore, only 10% of those who do achieve a matriculation certificate gain university exemption. South Africa was rated 144 of 144 countries in Science and Maths education.
SAICA has taken decisive steps to try and address the problem, especially as far as maths performance at schools is concerned. South Africa has a shortage of approximately 5 000 chartered accountants and one of the criteria to become a chartered accountant is a good score in pure Maths. SAICA therefore embarked on this activation programme in order to address this challenge.
The South African Institute of Chartered Accountants (SAICA), South Africa’s pre-eminent accountancy body, is widely recognised as one of the world’s leading accounting institutes. The Institute provides a wide range of support services to more than 38 000 members who are Chartered Accountants and hold positions as CEOs, MDs, board directors, business owners, chief financial officers, auditors and leaders in their spheres of business operation. Most of these members operate in commerce and industry, and play a significant role in the nation’s highly dynamic business sector and economic development.
SAICA serves the interests not only of the Chartered Accountancy profession, but also of society in general through its key objective of upholding professional standards and integrity. The pre-eminence of South African Chartered Accountants [CAs(SA)] nationally and internationally attests to the successes achieved by SAICA on a broad global canvas. SAICA’s members enjoy the privilege of using the highly regarded and prestigious CA(SA) designation. Members of SAICA are subjected to a Code of Professional Conduct, which provides guidelines for ethical and professional behaviour. Fundamental ethical principles to which CAs(SA) are expected to achieve include:
• Professional Competence and Due Care;
• Confidentiality; and
• Professional Behaviour.
SAICA members serve on international accounting bodies including; the Trustees of the International Financial Reporting (IFRS) Foundation, the International Accounting Standards Board (IASB), the IFRS Interpretations Committee, the IFRS Advisory Council and the Council of the International Federation of Accountants (IFAC). SAICA is also a member of The Global Accounting Alliance (GAA).
For more information visit www.saica.co.za
SAICA Media Contacts
Project Manager: Transformation and Growth SAICA Communications & Marketing Division
Tel: 011 621 6621
Project Director: Communication
SAICA Communications & Marketing Division
Tel: 011 621 6713